You’ve spent time and money on your blog. You’ve spent time researching topics and researching keywords. You’ve spent time uploading content to your blog. You’ve spent time linking to other sites. You’ve spent time optimizing your blog for search engines and social media. You’ve spent time getting visitors to your blog. You’ve spent time getting your blog to rank in search engines. You think you’ve done everything you can to get your blog to the level of success you’d like it to be. But have you done everything possible to make your blog successful?
It’s time to step aside and let someone else take over.
You’re ready to step hosting.
Or at least, you will be after you follow these instructions.
1. Determine your goals
The first thing you need to do before stepping aside is determine your goals. What are the things you would like your blog to accomplish? Do you want more traffic, more subscriptions, increased conversions? These are some things to consider as well as questions you can ask yourself in order to figure out what type of blog you’re looking for.
2. Choose a service provider
In order to make your blogging career a success, you need someone who can help you grow your blog. You need someone to provide keyword research, content evaluation, and overall strategy for your blog.
You’ll want to find a service provider that is well-versed in these areas of digital marketing. It may be possible to find someone internally within your company who is skilled in these areas (if they are not already). If that’s not an option, then it’s time to look externally.
A service provider will help you take your blog from good to great by providing the right level of support you need to build a successful blog.
3. Create your plan
You need to set a plan in place. You need to make sure you know what you want to do with your blog and how you intend to make it happen.
You might decide that you want to focus on SEO and marketing, or content creation, or monetization or something else entirely. Whatever it is, make sure you know what type of blog you’re creating.
4. Set up your blog site
You need to set up your blog site. This includes a blog, blog posts, and the ability to publish blog posts. If you don’t have that set up yet, take some time to get it done before you start promoting your blog.
Next, set up your hosting service. You can use Bluehost or Hostgator for this. They both offer unlimited space for blogs and will come with a drag-and-drop WordPress installation that is easy to use.
After that, make sure you have an email address set up so people can contact you.
That’s it! Your blogging journey begins here!
5. Integrate with your blog
You’ve spent time and money on your blog. You’ve spent time researching topics and researching keywords. You’ve spent time uploading content to your blog. You’ve spent time linking to other sites. You’ve spent time optimizing your blog for search engines and social media. You’ve spent time getting visitors to your blog. And you think you’ve done everything you can to get your blog to the level of success you want it to be when suddenly…
Your site crashes!
Or maybe, just maybe, it doesn’t crash but a small number of people are visiting your site every day and then they disappeared or left without returning any visits days later.
All of this could be avoidable if you simply integrated with your blog using tools like Google Analytics, WordPress Plugins, or an app from a platform like Buffer.
6. Conduct keyword research
The first step to building a successful blog is conducting keyword research. You need to understand what your potential reader wants and then build content around that topic. Without doing keyword research, you are missing out on a crucial opportunity to target the keywords that matter most for your blog.
Make sure you’re optimizing your content for search engines by using headings, bolding, and italics. Make sure you use keywords in the title of each post and have a summary at the beginning of each post that includes important keywords for users who are searching for information about those topics.
7. Create and publish high-quality content
Often, the most successful blogs are created around a single topic. Other blogs that focus on many different topics usually aren’t as successful. So, if you’re wanting to build a successful blog, focus on the one or two topics you want to talk about and create content around those topics.
Most importantly, create high-quality content that is original and compelling. This content should be interesting enough to entice readers and keep them coming back for more. When you publish your blog posts every day, you should always start with these quality posts. The first thing people will see when they come across your blog is what you put out there first. So make it count!
8. Create and publish unique, authoritative, and engaging posts
Don’t just create a new blog. Build the blog that you want to see. You need to create an authoritative blog that is unique in its own way and builds a loyal following from day one.
Do your research and plan out your unique content strategy. Then, work on staying consistent with your posts so that people will be engaged in what you have to say every time they visit your site.
9. Optimize your blog for search engines and social media
This is the final step of your blog-creation process, so you’re probably already on it. But if not, now would be a good time to give it a quick once-over. Check for broken links, low-quality content, and other factors that may be holding down your site’s ranking in search engines and social media. You can also take care of any technical glitches or problems with your site.
Now that you’ve done everything you can do to optimize your blog for search engines and social media, it’s time to reach out to those communities.
You know the drill: Post a message on the appropriate community about your blog and link back to your blog (i.e., “Hey! I just started this great blog about X! Check out www.Y).
10. Monitor and adjust blog settings to keep your blog successful
There are going to be days when your blog is doing well, and there will be days when your blog is doing poorly. You need to monitor your blog settings so you can make adjustments when needed to keep your blog successful.
For instance, if you’ve found that you’re losing traffic due to a new competitor in the market, it’s time for a change. If you notice that people are returning to your site after clicking on one of those competitor’s links, it might be time for a change. If you notice that people are leaving before they even read an article, it might be time for a change. There is no way around this—either you monitor and adjust these settings or you will fail as a blogger.